CD advert research

Laura Marling

This album cover is very plain, it states when the album is being released and contains a photograph of the album itself. However, it uses very plain colours, mainly white. This makes the advert less appealing and quite dull. They have used two different fonts, one very plain, the other quite feminine and floaty. I think it would have looked more effective if the whole album was in the feminine font, as it gives the advert a personal feel and relates to the fact that Laura Marling is a female folk singer.

The Killers

This advert draws your attention, it is very colourful and bold. The font is very bold and it is all written in capital letters, making it stand out more. The font gives off a masculine feel, this is achieved by the bold font. However, the light purple colour used is quite dominant and this colour can be seen as feminine. The advert therefore successfully appeals to both males and females.

Beyonce

This is a whole page glossy magazine advert for Beyonce ‘I am SashaFierce’ album. The image is a photograph of Beyonce in a couture costume. most of the photograph is in black and white apart from the artists eyes and the main part of the costume. The black and white makes the advert feel classy and glamorous, which are two words that could be used to describe Beyonce as an artist. The  advert breaks a lot of conventions by not saying the name of the artist or the date in which the album is going to be released, it just merely states the name of the album. This is because Beyonce is such a worldwide well known artist that people know exactly who she is just from seeing an image of her. I have applied this idea to my advert, as I am not going to put the release date on it. I will just state the artist and album name. I have done this because it makes the advert feel much more personal and exciting.