Florence and The Machine have quite a broad audience, that consists of people that enjoy the music and the genre of it. The target audience ranges from young females and males to adult female and males up to the age of 40.
They appeal to their target audience in a number of ways. Firstly, they appeal to the younger generation, as they have a fantasy aspect, her 'fairy like' appearance and fantasy videos.
Florence and The Machine are a very feminine group, however, they have a very different view of femininity to other girl groups such as Girls Aloud and The Saturdays. These girl groups like to present themselves as sexy and glamorous, they do this by wearing seductive clothing and creating sexy and appealing videos. Florence and The Machine represent and view femininity in a very different way, Florence wears very delicate clothing, this gives off the image of her being very elegant and 'fairy like'. These two different views of femininity contrast each other, yet are both very successful.
The two different representations are what creates their target audience, Girls Aloud and The Saturdays have an audience of men (as they enjoy the sexy side of the groups) and teenage girls that aspire to be like the groups. However, Florence and The Machine have a much more broad audience from young girls and boys to adults. This is because the audiences are fans of the group purely because they enjoy the music.
Their femininity is shown in other ways than just their appearance. For example, the website has a rose and jewels on it- both very feminine objects. the website is called the 'Flotique', this makes it sound floral and feminine. Youcan also purchase items on their website, such as their new album and signed posters. The album cover is very girly and delicate, this is shown through the feminine lilac colour used and Florence's pink lipstick, making her appear very elegant. Juxtaposed to this feminine and elegant appearance, is the image of lungs used on the cover. This, not only fits in with the title of the album, but also adds to the quirkiness of the group and is what makes them appealing and unique to their target audience.
Florence and The Machine interact with their audience through their website. Showing dates of upcoming events and personalised things, such as a signed poster. They also do a lot of interviews, which keeps the audience updated with what the group are up to. http://florenceandthemachine.net/
Paramore:
Their target audience ages between: 13-25, both males and females belong in this target audience. The target audience consists of people that enjoy the Rock and Emo genre. They have a much more specific and smaller target audience to Florence and The Machine, as their music is to a specific genre that will only appeal to a certain 'type' and age of people.
They appeal to their audience through their songs. For example, their single 'Misery Business' is about a teenage girl being cruel. Most of the target audience will be able to relate to this song, the girls may remember acting in this way or knowing a friend that did. And the males can relate to it, as they may have experienced a girl being cruel to them. The fact that the target audience can relate to the lyrics gives them a deeper understanding to the song and makes it more interesting and appealing to them.
Paramore are in their early twenties, this also helps to create the target audience. The target audience are of a similar age, which means they will be experiencing or will experience similar things that Paramore write about. The target audience appreciate the fact that Paramore are probably one of the only Emo bands that doesn't write lyrics that are depressing or about death. Instead, they write songs about real situations and scenarios, making it easy for the audience to connect with their songs.
Paramore's website contains a BIO of each of the band members, this helps the audience to get to know the band members well and understand them. They also have a journal and blog, where they post entries about when they're on tour and recent things they have been doing. This makes their website personal to their fans and this is Paramore's way of communicating and thanking their fans.
Also on the website is a variety of photo's and video's, this means the fans can watch their favourite videos and view their favourite photos whenever they like. The website is very current and detailed, this entices the fans and makes them think that they're important and special to Paramore. http://www.paramore.net/
In comparison with Florence and The Machine's website, Paramore's is much more detailed and personal to their fans. This is shown through the BLOG, BIO and JOURNAL. However, Florence and The Machine's is much more detailed in terms of appearance rather than information. It is represented in a very beautiful and elegant way, which makes it interesting to look at for their fans.
I can learn from the way that Paramore appeal to their target audience, that it's important to communicate with your fans. The level of communication means you gain respect from your fans and makes them feel special. It also increases their dedication to the band- if the band are dedicated to giving information and blog entries, then the fans will remain dedicated to being a true fan.
La Roux:
La Roux represents femininity in a 'tom-boy' form. For example, the female lead singer has a very short 'boyish' haircut and wears loose jackets and shirts. The band name originates from the lead singers red hair and tomboyish appearance, mingling the masculine (le roux) and feminine (la rousse). La Roux is one of very few bands in the industry at the moment, that has such a unique style. A lot of people admire La Roux's individuality and their unusual and quirky appearance entices audiences.
La Roux manages to maintain their quirkiness through their website, it's all in cartoon. This makes it stand out from a lot of other artists websites. However, the website has no way in which fans can communicate with the band, this can be disappointing for their audience.
The website contains a lot of features that can keep fans occupied and up to date with things going on with the band. One of these features is 'Videos' this allows fans towatch their favourite La Roux videos over and over again. There is also a feature which gives you the latest news about the band, this is useful as it means fans are aware with anything exciting going on related to the band. Lastly, it does have a 'Free Download' feature, this gives audiences the opportunity to download something free that's linked to the band e.g. a song or a video. This makes audiences feel as though La Roux are personally giving them a 'gift' to say thank you for being loyal fans. The free download encourages people to be a fan of La Roux and visit their website.
Their target audience ranges from age10-25. The lead singer of La Roux is 21 years old, therefore a younger audience is more likely to enjoy and understand their music. The fun and child-like aspect of their videos will appeal to the target audience aged 10-13. However, they do also appeal to an older audience, because their music is influenced by 1980s British synthpop. The older generation may enjoy La Roux's music, because it reminds them of the 1980's.
I can learn from La Roux, that by creating current and modern music you appeal to a younger generation. However, if your music is influenced by music in the 80's, you also create and older target audience. This means they have a very broad target audience and appeal to a large amount of people. However, they don't seem to communicate much with fans, which is a huge disadvantage, as this would make audiences feel like they're connecting with the band and would make the bands website much more personal.
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