Target audience

I created a poster to show different aspects of which my target audience would be interested in. firstly, I did a heading of Music, for this I created a sub-heading of Other Music They'll Like. These bands were: LadyHawke; P J Harvey; Paramore; Florence and The Machine and Biffy Clyro. LadyHawke, P J Harvey, Paramore and Florence and The Machine are all examples of other bands of the same genre (Indie/Rock) and have lead female singers (like Auction For The Promise Club). I have also put Biffy Clyro, as it is of the same genre and I feel that my target audience will also enjoy their music.

Also under the heading of music, I created a sub-heading for Festivals They Will Like. For this I said: Lattitude, because they have Indie/Rock bands and this year Florence and The Machine (Auction For The Promise Club's biggest inspiration) headlined. I then said V Festival, as their line up consisted of a wide range of artists such as: The Courteeners, Stereophonics and Kings Of Leon. I feel that my target audience are open to a variety of music and would therefore enjoy it. Within V Festival I feel that my target audience would particularly enjoy the 4Music and Unsigned tent, as these tents provide new and exciting upcoming bands and 4Music tent will have a variety things suitable for Indie/Rock fans. Lastly I stated Reading festival, I did this as the festival involves many Rock and Indie bands that would appeal to my target audience, for example at Reading this year bands such as, performed.

My next sub-heading was Radio Stations. Under this sub-heading I put two radio stations, they were: Radio One and NME. I feel that my target audience will like these radio stations especially as they play music of the same genre. Radio One show a lot of new artists too and this will interest my target audience. Music is very important to my target audience, so much so that it's not just an interest, it's a passion.

My second heading is Lifestyle and my first sub-heading coming off of this was clothing and jewellery. For this sub-heading I stated: converse, denim jacket, band T Shirts (to show their commitment and passion for their favourite band), dyed hair, skinny jeans, pumps, checked shirts, headbands, piercings, backcombed hair and military boots. All of these

My next sub-heading was shopping. I listed 5 different places that my target audience would shop for their clothes, they were: H&M, vintage shops, Topshop, Primark and River Island. My target audience feel it's very important to wear the right clothing, however they do not wish to spend much money on clothing and therefore shop in high street shops. They don't care about designer or expensive clothing.

 My last sub-heading was values and food. My target audience aren't religious. They're not affected by ethical issues, they still shop in Primark, knowing that people are slaving for hours making the clothes and are paid very little for it. They enjoy eating/drinking in places such as: Starbucks, Pret a Mange and Pizza Express. These are all fairly cheap places to eat/drink and cost is important to my target audience. Coffee shops are most popular, as they offer a place to meet up with friends and socialise (which is very important to them).

My third heading was Media, in this i outlined what media aspects are important to my target audience and interest them. I, firstly, sub-headed films. For this I put a variety of films, as I feel that they're do not have a specific genre of film, they enjoy a variety. The films consisted of: Superbad, The Hangover, Scary Movie, Scream, The Notebook, Dirty Dancing and This Is England.

For the sub-heading TV Programmes I put: The Inbetweeners, Shameless, Skins, Hollyoaks, Freshly Squeezed, X Factor, Eastenders (and other general soaps) and music channels such as, NME, MTV and 4Music. I have put a variety on here, as I did with films, because my target audience enjoy different programmes. I think the most popular TV Programme would be Skins, this is because it is a programme about teenagers (which my target audience are part of) and they all have an Indie sense in fashion. My audience can relate well to this and therefore enjoy watching it. However, they do also enjoy comedy programmes such as the Inbetweeners, mainly for the entertainment factor.

My third sub-heading was Magazines, for this I created two separate sections: Definitely would read and Definitely wouldn't read. For Definitely would read I put: NME, Q, Vogue, Look and Elle. NME and Q are important for the music aspect and it helps my target audience to keep up with the latest bands and learn more about them. However, fashion is still extremely important to them and I therefore put the fashion magazines: Vogue, Elle and Look. For Definitely wouldn't read I put: OK, Closer and New. My reasoning for putting these was because they're 'gossip' magazines and tend to be full of stories about celebrities such as: Katie Price and Kerry Katona. I feel that my audience are not interested in gossip stories and are definitely not interested in the celebs that are written about in these magazines.

The last heading was Media Tech, for this I said: Use of Ipods (heavy usage), Itunes (heavy usage), Myspace, Facebook and Online Blogs, such as Tumblr (heavy usage). My target audience are very expressive and therefore use online blogs often to express their emotions through the Internet and interact with others through social networks such as Facebook. They use Myspace to search unsigned artists and communicate with people. Lastly, they use Itunes and Ipod to listen to music and download it.

My 4th and final heading was Aspirations, my first sub-heading coming off of this was Idols/Heroes. For this I put old Indie/Rock bands such as: Joy Division; The Beatles; Rolling Stones; Guns 'n' Roses; Johnny Cash; Led Zeplin and David Bowie. My audience are very interested in old and extremely successfully Indie/Rock bands and in a lot of ways are an idol for them and the artists they're interested in.

For my second sub-heading I stated 3 different models that my audience would aspire to, they were: Alexa Chung, Daisy Lowe and Kate Moss. All 3 of these models have an Indie fashion sense and Alexa Chung is engaged to the lead singer of a very established and successful Indie band (Alex Turner from the Arctic Monkeys).

Their ambitions in life would be to travel the world and experience as much as possible in life. They're adventurous and ambitious and would therefore also aspire to go to university.